Preparing WeBlock for Responsible Launch

The team is preparing a real-world asset tokenization platform focused on income-generating real estate and structured on-chain yield products. Today, the emphasis is launch readiness, defensible product communication, and operational controls rather than broad decentralization or mass-user claims.

CEO and CTO

WeBlock's public team introduction currently highlights the CEO and CTO responsible for appraisal, blockchain infrastructure, and product execution.

Lee Jisoo
weblock

CEO

Lee Jisoo

linkedin

Licensed appraiser and RICS Certified Member

Sung Ha Choi
weblock

CTO

Sung Ha Choi

linkedin

Blockchain and computer science expert

Our Mission

Build a Real-World Asset Platform
That Can Withstand
Due Diligence

  • 1.

    WeBlock is a real-world asset tokenization platform focused on income-generating real estate and structured on-chain yield products.

  • 2.

    The current stage is pre-launch, with progress measured through asset readiness, investor conversion readiness, and launch preparedness.

  • 3.

    The initial portfolio is framed around six Starbucks-leased tokenization-ready commercial assets with aggregate value of approximately US$30-32 million.

  • 4.

    WeBlock treats decentralization as a governed maturity process rather than describing the protocol as fully decentralized today.

  • 5.

    Compliance, investor eligibility, token classification, and jurisdiction-specific licensing remain ongoing areas of review.

Join Our Community

Follow product updates, research notes, and launch-readiness announcements as WeBlock continues pre-launch preparation.

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